Our Story

Our story starts as some kids in Philly who had dreams in Grandma's basement.

In the basement we never saw ceilings. We used our imagination, and made our wild visions come to life. Whether recording family home videos, plays, concerts, or sketches, we did it for the love of it.

We didn't want to be grown ups, we wanted to be kids who just got older... and we kept our child like wonder in place.

Now today, those imaginations became manifestations. With hard work & grandma's prayers, we are blessed to tell history’s story with the world's biggest brands & global influencers.

So welcome to the basement- aka the clouds of our imagination. Take the journey together with us. We vow to tell stories that the world needed to hear, from the voices who typically weren't heard but have been screaming the loudest.

For we, by we.

North 13th

MEET OUR FOUNDER

Jahleel C. is an American Edutainer and the founder of North 13th Inc., a diversified media/consumer goods co. named in honor of his grandmother’s street in Philadelphia. Jahleel's genuine heart for the holistic advancement of people has favored him with great relationships ranging within edutainment, entertainment, tech, sports, & digital education,

As a public personality, he has an incredibly unique way in storytelling within media which has yielded him speaking opportunities in front of thousands, dealings within music, commercial marketing , live events, and digital branding and has helped him work with brands such as Cadillac , Sprite, Timberland, General Motors, Spike Lee, Airbnb, Fox Network, NBC, Beats By Dre and more. 

Jahleel specializes in brand building and creative direction. By helping to artistically develop his brother and grammy award winning singer songwriter Darus Coleman, creating debut appearances on multiple national tv performances and working with countless artist to the likes of Kanye West, Kirk Franklin, Camilla Cabello, D’banj, Kelsea Ballerini, John Legend, Fox Network and  performing on stages as big as Coachella, The IHeart Awards, Kanye’s Sunday Service, the  BET awards, and countless other performances. 

Through all of his accomplishments, nothing matters more to him than His God and His family. Jahleel’s overall purpose on earth and His main focus is to deliver a message to the masses that highlights the importance of living your best life while never forgetting to enjoy your journey along the way. 

Family comes first.

When you work with 13th & Create we are welcoming you into our family. Family means nobody gets left behind or forgotten.

Our Values

2nd Mile 2nd Nature

“If someone forced you to go one mile, then go with him two miles,” from Matthew 5:41. What separates us from the rest is our sincere care, thoughtfulness, and work ethic when it comes to all clients (family). 

Purpose over profits. 

Whenever we start a project, we always ask “how do you want to change the world”. This matters to us and is non-negotiable. We are committed to working on projects that impact humanity and speak for the unheard.