NORTH 13TH X TIMBERLAND
This is part of the See the Sole collection that's made in collaboration with Jahleel Coleman, co-founder of North 13th, & president of 13th & Create™, a family-owned social media advertising agency that's dedicated to telling stories that matter.
The Ask: Produce a custom line and creative anthem that supported Black History Month and Black Lives Matter
Our Vision: Create a moment where people could look away from the color of one's skin to the uniformity of one's clothing. The call to action was “See the Soul” which is much deeper than anything else.
Scope Of Work:
Design Black History Month capsule collection (Shoe, hoodie, sweatpants, beanie, laces, hang tag, and embroidery direction)
Creative Direction
Editorial Photoshoot
Hero Anthem Spot (written and scored by Jahleel C)
Talent Scouting