Mission Black Friday 

The purpose of this campaign is to empower minority business owners (specifically within ecommerce) with the essential resources necessary to excel in 2022 Black Friday holiday sales and beyond. A story of how Ellie Diop and Justin Phillips waited their turn, got their turn, and now are turning handles to open the door of equal access to high level information that will cater to underrepresented audiences across the world.

NORTH 13TH PRESENTS : MISSION BLACK FRIDAY

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The Ask: Create a campaign that would help facilitate educational resources for e-commerce entrepreneurs a black friday sales goals.

Our Vision: Our vision was to bring to light a real-life movie like scenario that introduced an entertaining educational concept. We wanted this to feel like a movie and not your typical webinar. People buy into the idea of the experience and what they saw visually. We pitched the idea of “Mission Black Friday” because it would take an interactive approach to people buying into the fantasy of growing their businesses alongside two greats.

Scope Of Work:

  • Creative Direction

  • Hero Anthem Spot

  • Campaign Ideation

  • Talent Curation

  • Wardrobing

  • Video trailer

  • Editorial photoshoot

  • Creative direction for marketing

  • Podcast production

  • Rollout strategy

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