Sprite
NBA superstar and cultural icon LeBron James has made thousands of spectacular plays during his basketball career. But this spring, he changed the game and took his creative expression off of the court to collaborate with Sprite on a unique, new flavor.
The Ask: Assist Sprite in their launch of their new limeade flavor at NBA AllStar Weekend.
Our Vision: Capture the natural glow of the limeade experience to highlight the amazing flavor and how you feel something even in the dark.
Scope Of Work:
Document the event through still imagery and visual experience (Video and Photo)